We’ll perform market research to understand your target market and competitive positioning, With a list of valuable audience personas in hand, we'll put together an effective targeting strategy that will increase relevant traffic to your website. To ensure we deliver the right message to the right person, we’ll define and segment the target market into key audience segments with similar interests and behaviours.
We'll create text and image ads for your most valuable audience segments and keywords. Our marketing communications team ensures that every message is perfectly crafted to optimize clicks and convert more visitors into leads and customers.
When paying per click, it’s important to make each one count. That’s why we’ll develop a landing page for your campaign that maximizes conversions.
We’ll create the campaigns and segment them into distinct Ad Groups. Through ad versioning, we find the best combination of headlines and description lines that improve conversions and cost-per-action (CPA).
We’ll optimize the account, as we discover more about the audience and how it engages with our advertising. We’ll perform ad experiments and split-test landing pages to improve your return. At the end of each month, we’ll provide you with comprehensive monthly performance reports.
We'll help you recapture lost website visitors with Remarketing. Remarketing allows us to show ads to anyone who has interacted with your website—even if they’ve never clicked on an ad. We'll target non-converting visitors with unique offers and reach out to past customers with complementary products and services. The possibilities are endless and, with Remarketing on Search & Display, building customer loyalty has never been easier.
