Case Study

Amvic Building System

Amvic is an industry leading manufacturer of Expanded Polystyrene (EPS) building materials with a North American distribution network of dealers, big box stores, and building material wholesalers.

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Client

Amvic Building System

Project

Website and Marketing

Overview

Amvic is an industry leading manufacturer of Expanded Polystyrene (EPS) building materials with a North American distribution network of dealers, big box stores, and building material wholesalers. Amvic’s building materials are renowned for their superior quality, strength, energy efficiency and ease of use that contribute to long term cost savings and comfort.

Scope of Project

UI & UX Design

Web Development

Digital Advertising

Content Marketing

SEO & CRO

Amvic Website Before & After

The Solution

Using primary and secondary research, we were able to get a better understanding of Amvic’s goals and challenges. This helped us to identify the problem areas and website pain-points that Amvic would need addressed. In addition to our extensive interview process with internal and external stakeholders, we performed an SEO Audit & SWOT Analysis which informed our work. The result is a best-in-class, persona-driven website.

Our team developed Amvic’s new website using WordPress, integrated with HubSpot, allowing the company to scale as they diversify their products and services. In addition to website design and development, we continue to deliver results for Amvic with agile digital marketing services that include SEO/SEM, HubSpot Marketing Automation, and Pay-Per-Click Advertising. As a result, Amvic is now able to attract a more qualified audience from Search Engines and convert more of their Visitors into Sales Qualified Leads (SQLs).

The Results

217%

Increase in Website Conversions.

232%

Increase in Website Conversion Rate.

217

New Top 3 Keyword Rankings.

quote

After months of hard work, perseverance and long conference calls, our website is finally live and we are absolutely thrilled. The entire process has been remarkable and it has been an absolute delight to work with Tandm.

Michelle Rodrigues, Amvic Building System

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