Amvic is an industry leading manufacturer of Expanded Polystyrene (EPS) building materials with a North American distribution network of dealers, big box stores, and building material wholesalers. Amvic’s building materials are renowned for their superior quality, strength, energy efficiency and ease of use that contribute to long term cost savings and comfort.
UI & UX Design
SEO & CRO
Using primary and secondary research, we were able to get a better understanding of Amvic’s goals and challenges. This helped us to identify the problem areas and website pain-points that Amvic would need addressed. In addition to our extensive interview process with internal and external stakeholders, we performed an SEO Audit & SWOT Analysis which informed our work. The result is a best-in-class, persona-driven website.
Our team developed Amvic’s new website using WordPress, integrated with HubSpot, allowing the company to scale as they diversify their products and services. In addition to website design and development, we continue to deliver results for Amvic with agile digital marketing services that include SEO/SEM, HubSpot Marketing Automation, and Pay-Per-Click Advertising. As a result, Amvic is now able to attract a more qualified audience from Search Engines and convert more of their Visitors into Sales Qualified Leads (SQLs).