Bay Power is a supplier and liquidator of electrical solutions, including control panels, circuit breakers, and electrical transformers. They operate four brick-and-mortar U.S. locations in California and Texas, with nationwide distribution capabilities for their e-commerce business.
UI & UX Design
Using primary and secondary research, we were able to get a better understanding of Bay Power’s goals and challenges. We developed the website using an SEO plan that was designed to attract a more qualified audience.
Our team designed and developed the new Bay Power website using Magento Commerce, in collaboration with WindFarm Marketing--a California-based Inbound Marketing Agency and HubSpot Rookie of Year winner. Bay Power’s website is both E-Commerce enabled and integrated with HubSpot, where RFQs are imported into the HubSpot CRM for lead nurturing and email marketing campaigns. This helps to support their offline business, by generating leads and walk-ins for their business locations in California (Roseville, Modesto, San Jose) and Texas (Fort Worth).